It's all about how you message...

https://www.youtube.com/watch?v=eBuC_0-d-9Y

The State of Terrestrial Radio

http://qz.cohttp://qz.com/195349/the-remarkable-resilience-of-old-fashioned-radio-in-the-us/m/195349/the-remarkable-resilience-of-old-fashioned-radio-in-the-us/

New Configuration - Help speed up your workflow!

Yesterday I talked about a little trick I learned that helped me to create a pseudo set of hotkeys for Protools. Here are the steps to create your own.

Step 1

• Open up the plugins you want to save. 
• Place them in your Protools session where they are kinda out of the way (They'll open up in this spot everytime).
• When you save the New Configuration, it will save all the settings on the plugins, so you don't have to open your unique settings each time. 
• Here's another little trick: That little button that says "target button"...if you click that off, you can open multiple plugins at the same time. 

Step 2

• Open the Window/Configurations/New Configuration... tab.

Step 3

• Name the New Configuration something radically awesome. Click 'OK'.

Step 4

• To access the Configuration, goto Window/Configurations and scroll to the bottom of the window.
• You can also use the hotkey Ctrl+Alt+J (Cmd+Alt+J on a Mac...I think). That will bring up the Window Configurations window.

Step 5

• Profit.

Great must read book for creatives...

The Wizard of Ads - http://www.amazon.com/books/dp/1885167296 - as personally recommended to me by Dave Foxx. An unconventional read but has got a lot of good ways of thinking about things.

The Dark Knight Rises in sound.

http://vimeo.com/46759301

Brilliant Ad!

http://www.youtube.com/watch?feature=player_embedded&v=cQMFyJ3FRGQ

http://www.youtube.com/watch?feature=player_embedded&v=cQMFyJ3FRGQ

Making an Impression in 4 Notes

Good article on Sound Effects...

http://www.cracked.com/article_19639_5-ridiculous-origins-movie-sound-effects.html

Great Spot! How is it possible that these things get reject!

Top TV Commercials of 2011

Obviously this is not definitive, but a good starter if you're stuck.

http://warmingglow.uproxx.com/2011/12/the-10-best-tv-commercials-of-2011#page/1

Wow...powerful ad.

http://www.adweek.com/news/advertising-branding/ad-day-iq-136596

Can't figure out what to do next? Start humming...

Easy, but smart advice.

http://thestereobus.com/2008/03/22/humming-your-way-to-better-compositions/

Foley Artist (Who doesn't want to do this!)

http://www.youtube.com/watch?v=szyht9jc8PE

Creative Extreme

I thought this was a great way to take a concept and take it to the extreme.  Very clever.

http://www.adweek.com/news/advertising-branding/ad-day-nike-running-136044

Great Sound Effects site!

Hey everyone,

If you are ever looking for an odd sound or just want to use a different sound try this site:

www.freesound.org

Enjoy!

9/11 State Farm Ad

In case you missed it...this is a time when stepping back drives home a message and makes a client look fantastic.

http://www.youtube.com/watch?v=oJzUxVKLgMk

Sidechain Compression

If you want that Lady Gaga/Daft Punk feel to your music, this is a good tutorial.  Also might be a cool way to add some neat dynamics to your mix.

http://www.5min.com/Video/How-to-Setup-Sidechain-Compression---Pro-Tools-249916637

Spot 2

Our new spot

How Do You Pronounce This Word?

A site that will show you (with sound) how to say almost anything.